PRESS HOTEL

Brand Identity

Art Direction

Special Thanks:

Annie Huang Luck

Kristine Lim

Photography:

Brian Liu

Szeki Yang

Magnificently reborn, The Press Hotel is located in what was once the Gannett Building, housing the offices and printing plant of the Portland Press Herald, the state’s largest newspaper. In 2012, Portland real estate developer Jim Brady put the building under contract and announced plans to open Portland’s first independent boutique hotel, aptly named The Press Hotel, opening in 2015. Inside, knowing references abound, from sculptures inspired by letterpress woodblocks to the collection of vintage typewriters dancing across the lobby wall.

Why re-design: The story of rebirth is what this hotel wants to communicate; however, its current identity is not in line with the story. With rebranding of the Press Hotel, guests should be able to experience type and the history of the former newspaper building not only through vintage interior design but also through a modern visual identity system.

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2021 © Szeki Yang

PRESS HOTEL

Magnificently reborn, The Press Hotel is located in what was once the Gannett Building,housing the offices and printing plant of the Portland Press Herald, the state’s largestnewspaper. The giant typewriter-style keys spelling out the name on it’s facade provide thefirst clue about the Press Hotel’s former incarnation as a newspaper building. Inside,knowing references abound, from sculptures inspired by letterpress woodblocks to thecollection of vintage typewriters dancing across the lobby wall.
Why re-design: The story of rebirth is what this hotel wants to communicate; however, its current identity is not in line with the story. With rebranding of the Press Hotel, guests should be able to experience type and the history of the former newspaper building not only through vintage interior design but also through a modern visual identity system.